SQL

Marketing Cloud data extensions and Contact Builder use a relational database. What's better than Structured Query Language (or SQL) to interact with data?

📄️ Automation Studio new Data Views

It has been a while since Salesforce introduced new Data Views. Well, this is no longer the case as with the recent release of Marketing Cloud (05/10/2022) comes not only one but two new Data Views. AutomationInstance and AutomationActivityInstance will help you identify points of failure and improve the efficiency and success rate of your automations by reviewing their health.